Purpose, strategy, and marketing aligned for meaningful growth.

As a marketing strategist, my mission is to help organizations build purpose-driven strategies that truly matter.

My strength lies in connecting the dots, bringing clarity to the bigger picture, and guiding organizations toward stable, sustainable growth.

Above all, I want to enable change by developing marketing that is authentic, customer-centric, and transformative — for the organization and for the people it serves.

That’s why Something Else exists.

What I do

About me

“If you can be anyone, you are just that: anyone. Don’t be a wandering generality. Be a meaningful specific, and do work that matters for people who care.”

What Else?

Consultant, Mentor, Project manager

Marketing Strategy Consultant

I help organizations translate their purpose into clear marketing strategies that create value — for the organization and for its customers.

I provide hands-on leadership, helping businesses overcome challenges, optimize strategies, and achieve measurable, sustainable growth.

Gouden, gestileerde tekening van een schelp.

Mentor for Professionals & SMEs

I mentor solo entrepreneurs and SMEs who need a sounding board, direction, and focus. Together, we create clarity around their vision and mission, sharpen growth opportunities, and accelerate their development in a way that feels right.

My approach is practical, concrete, and people-centered — with a consistent focus on sustainable, long-term results.

Marketing Project Management

A strong strategy deserves strong execution. That’s why I also provide marketing project management for independent professionals and SMEs — from websites and copywriting to content and campaign advice.

I manage marketing initiatives in a structured way, guiding them from idea to results, with a clear focus on efficiency and effectiveness.

How else?

Defining vision, mission, and values. Mapping the brand’s DNA and developing a purpose-driven positioning.
Creating a marketing strategy fully aligned with business goals. Defining strategic priorities and growth pillars, supported by short-, mid-, and long-term plans and measurable KPIs.
Building a deep understanding of customers through persona and segment development, needs analysis, customer journey mapping, and pain-point identification.
Developing compelling value propositions and brand stories. Crafting strong brand narratives and clear core messages.
Support in planning and executing a go-to-market strategy that accelerates growth. From identifying growth levers to building funnels that convert: a structured approach that delivers results.
Sparring partner at different levels to help organizations confidently make strategic choices. Through sharp analysis and clear insights, I support leadership in defining direction, priorities, and next steps.
From briefing to messaging framework and content strategy.
Aligning marketing with business goals, while clarifying the roadmap and setting clear priorities.

A Connected Hub

Over the years, I have built a strong network of talented professionals and entrepreneurs. As a mentor within the Compagnonne Clan, I’m well connected to a trusted community of experts. When a challenge falls outside my scope, I can quickly connect you with the right people to ensure you get the support you need — and the results you’re aiming for. #NeverAlone.

Testimonials

"Werken met Els is tegelijk verhelderend en verbindend. Ze luistert écht, stelt de juiste vragen en vertaalt complexe marketinguitdagingen naar heldere, haalbare keuzes. Met haar pragmatische aanpak, creatieve blik en realiteitszin brengt ze structuur én beweging.

Wat Els bijzonder maakt, is de combinatie van strategische scherpte en oprechte empathie. Ze is goed georganiseerd, volgt consequent op en blijft altijd afgestemd op wie je bent en waar je naartoe wil. Marketing met Els voelt niet alleen doordacht aan, maar ook menselijk en betekenisvol."

— Raf Flebus - COO Maes Energy & Mobility

“Els leest mensen als een boek. Ze maakt zich vertrouwd, ontrafelt noden en hertaalt ze naar mensentaal, wat voor mij vaak onmogelijk is. Ze graaft en gaat met de kernelementen van een onderneming aan de slag. Door haar bijdrage komt de essentie van mijn bedrijf volledig tot uiting, ik herken mezelf helemaal in haar werk, en ook mijn klanten bevestigen dat. Ze slaagt daar keer op keer in.”

— Ilse Van Dyck - itimmo

“Bij de start van KS Consulting heeft Els mij uitstekend ondersteund met het definiëren van onze visie, missie en waarden. Ze heeft het DNA van mijn bedrijf gecapteerd en doorvertaald naar een heldere corporate identity en onderscheidende positionering. Zij zorgde ook voor onze website, en daar krijg ik regelmatig complimenten over.

De strategische coaching van Els is voor mij een grote meerwaarde. Ze is een bijzonder sterke partner en een absolute topper in haar vak.”

— Kevin Sterkmans - KS Consulting

KS Consulting :: Colruyt Group :: Guilliams Group :: Dats24 :: Eoly :: Mars Europe :: Dedsit Productions :: Lampiris :: Godiva :: Jaguar :: Jacobs Douwe Egberts :: Sanoma Media :: Nespresso :: LVMH :: Orange :: Opteon :: Eurotunnel :: itimmo :: De Beer wonen :: Medialaan :: Design Express ::

About Els

I originally started my language studies - Dutch, French and English - for a simple reason: understanding a language opens up the world. Language connects you to people — to their lives, culture, history… and ultimately to their why.

That same curiosity lies at the heart of my passion for marketing, long before Simon Sinek introduced his “Start With Why” concept in 2009. At its core, marketing begins with a higher purpose — a clear ambition. When the meaningful purpose of an organization is clarified, it resonates with the deeper aspirations of its customers. Strong marketing helps people move closer to who they want to become. Does that sound a bit soft? Perhaps. But it holds true, whether you’re an executive coach, a tire brand, or working in renewable energy.

Marketing is, by nature, fundamentally customer-centric. Its primary role is to create value through products and services that genuinely address the needs, challenges, and goals of real people — people searching for meaning, identity, and connection. When an offering helps customers make progress in their lives, it goes beyond transactions and becomes a catalyst for change.

As Seth Godin puts it: “Marketing is about changing people.” It is the craft of creating stories, experiences, and solutions that help individuals take a step toward the person they want to become. Marketing builds the bridge between what people need and what enables them to grow. At its best, marketing is a driving force for personal transformation and a catalyst for sustainable growth.

That is exactly where I find my energy — in my work and in my life: planting the seeds for change and seeing people and organizations grow into who they are meant to be.